Global marketing management
Keegan, Warren.J
Global marketing management - 4th - New Delhi Prentice Hall of India Private Ltd 2001 - 828 - .
overview, global marketing environment,analyzing and targeting global market opportunities, global marketing strategy, creating and managing global marketing programs
978-81-317-1951-0
Marketing
Global marketing management - 4th - New Delhi Prentice Hall of India Private Ltd 2001 - 828 - .
overview, global marketing environment,analyzing and targeting global market opportunities, global marketing strategy, creating and managing global marketing programs
978-81-317-1951-0
Marketing