Advertising and Promotion
BELCH, GEORGE E AND BELCH, MICHAEL A
Advertising and Promotion - 6 - New Delhi Tata Mcgraw hill LTd 2004 - 778 - .
integrated marketing program situation analysis, analyzing the communication process, objectives and budgeting, developing,monitoring, evaluation, control
978-0-07-058194-0
Marketing
Advertising and Promotion - 6 - New Delhi Tata Mcgraw hill LTd 2004 - 778 - .
integrated marketing program situation analysis, analyzing the communication process, objectives and budgeting, developing,monitoring, evaluation, control
978-0-07-058194-0
Marketing