Advertising an IMC Perspective
MURTHY, S N AND BHOJANNA, U B
Advertising an IMC Perspective - 2 - New Delhi Excel Books Pvt Ltd 2010 - 458 - .
role, advertising agencies,communication process, source,message and channel factor,media planning,sales promotion
978-81-7446-835-2
Advertising and promotion
Advertising an IMC Perspective - 2 - New Delhi Excel Books Pvt Ltd 2010 - 458 - .
role, advertising agencies,communication process, source,message and channel factor,media planning,sales promotion
978-81-7446-835-2
Advertising and promotion