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Advertising and Promotion

BELCH, GEORGE., BELCH, MICHAEL A AND PURANI, KEYOOR

Advertising and Promotion An Integrated Marketing Communications Perspective - 9TH - New Delhi McGraw Hill Education ( India) Private Limited 2014 - xliii+1016p - .

Advertising,and,Promotion,Advertising Marketing

ISBN: 978-1-25-902685-0

ISSN:

Subjects--Topical Terms:
Advertising Marketing

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