Advertising and Promotion: An Integrated Marketing Communications Perspective
Belch, George E
Advertising and Promotion: An Integrated Marketing Communications Perspective - 7th - New Delhi Tata McGraw-Hill Education Private Limited 2007 - vii+1075
978-0-07-014496-5
Advertising and Promotion: An Integrated Marketing Communications Perspective - 7th - New Delhi Tata McGraw-Hill Education Private Limited 2007 - vii+1075
978-0-07-014496-5