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Marketing strategy:A decision-focused approach

WALKER, ORVILLE C;MULLINS, John W

Marketing strategy:A decision-focused approach :A decision-focused approach - 7th - Chennai Mc Graw Hill Education (india) Pvt Ltd 2017 - xv,352

:A ; analysis ; approach ; brand ; business strategies ; decision-focused ; Marketing ; new economy ; positioning ; strategy:A

ISBN: 9789339205263

Subjects--Topical Terms:
Marketing management(658.8)

Dewey Class. No.: 658.8 KOT

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