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Retail management :

Appannaiah, H.R. ,

Retail management : As per new CBCS syllabus for 6th sem BBA for Bangalore university / H.R.Appannaiah Ramanath,H.R. - Mumbai : Himalaya publishing house, 2018. - 300p, ; 24 cm.

ISBN: 9789352022069

Subjects--Topical Terms:

Subjects--Index Terms: Consumer behaviour Retail marketing mix Impact of IT retailing

Dewey Class. No.: / APP

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