Advertising principles and practice (Record no. 180790)
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000 -LEADER | |
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fixed length control field | 00415nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 171226s2000xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | |
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
International Standard Serial Number | |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Wells, william, Burnett, John,Moriarty, Sandra |
245 ## - TITLE STATEMENT | |
Title | Advertising principles and practice |
Remainder of title | |
250 ## - EDITION STATEMENT | |
Edition statement | 5 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Prentice Hall of India Private Ltd |
Date of publication, distribution, etc. | 2000 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 562 |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | |
Volume/sequential designation | |
520 ## - SUMMARY, ETC. | |
Summary, etc. | |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | |
b | |
c |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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AIT-MBA | Acharya Institute of Technology | Acharya Institute of Technology | 05/01/2004 | Allied Publications | 295.00 | 659.1 | AIT-MBR1173 | 13/01/2018 | 13/01/2018 | AIT-MBA Regular Books |