Advertising an IMC Perspective (Record no. 185472)
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000 -LEADER | |
---|---|
fixed length control field | 00466nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 171226s2010xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-81-7446-835-2 |
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
International Standard Serial Number | |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | MURTHY, S N AND BHOJANNA, U B |
245 ## - TITLE STATEMENT | |
Title | Advertising an IMC Perspective |
Remainder of title | |
250 ## - EDITION STATEMENT | |
Edition statement | 2 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Excel Books Pvt Ltd |
Date of publication, distribution, etc. | 2010 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 458 |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | |
Volume/sequential designation | |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Advertising,IMC,Perspective,Advertising and promotion |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising and promotion |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 27 |
b | |
c |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
AIT-MBA | Acharya Institute of Technology | Acharya Institute of Technology | 31/08/2010 | Synergy Publishers & Distributors | 225.00 | 659.41 MUR | AIT-MBR5855 | 13/01/2018 | 13/01/2018 | AIT-MBA Regular Books | Transferred to ASM Library | |||||
Acharya School of Management | Acharya School of Management | 15/04/2019 | 300.00 | 331.041 SIN | ASM-R3433 | 15/04/2019 | 15/04/2019 | ASM-Regular Books | ||||||||
Acharya School of Management | Acharya School of Management | 15/04/2019 | 295.00 | 659.41 MUR | ASM-R3378 | 15/04/2019 | 15/04/2019 | ASM-Regular Books | ||||||||
Acharya School of Management | Acharya School of Management | 15/04/2019 | 295.00 | 659.41 MUR | ASM-R3379 | 15/04/2019 | 15/04/2019 | ASM-Regular Books | ||||||||
Acharya School of Management | Acharya School of Management | 15/04/2019 | 225.00 | 659.41 MUR | ASM-R3381 | 15/04/2019 | 15/04/2019 | ASM-Regular Books | ||||||||
Acharya School of Management | Acharya School of Management | 15/04/2019 | 225.00 | 659.41 MUR | ASM-R3382 | 15/04/2019 | 15/04/2019 | ASM-Regular Books | ||||||||
Acharya School of Management | Acharya School of Management | 15/04/2019 | 225.00 | 659.41 MUR | ASM-R3380 | 15/04/2019 | 15/04/2019 | ASM-Regular Books |