Principles of Marketing (Record no. 185615)
[ view plain ]
000 -LEADER | |
---|---|
fixed length control field | 00496nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 171226s2010xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-81-317-3101-7 |
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
International Standard Serial Number | |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip, Armstrong, Gary, Agnihotri, Prarfulla Y & Haque, Ehsan ul |
245 ## - TITLE STATEMENT | |
Title | Principles of Marketing |
Remainder of title | A south Asian perspective |
250 ## - EDITION STATEMENT | |
Edition statement | 13th ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Pearson Education |
Date of publication, distribution, etc. | 2010 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 650 p |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | |
Volume/sequential designation | |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Principles,of,Marketing,Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | |
b | |
c |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
AIT-MBA | Acharya Institute of Graduate Studies | Acharya Institute of Graduate Studies | 19/09/2011 | 0.00 | 658.8 KOT | AIT-MBR5998 | 30/11/2018 | 13/01/2018 | AIT-MBA Regular Books | |||||
Acharya School of Management | Acharya School of Management | 15/04/2019 | 0.00 | 658.8 KOT | ASM-R3920 | 15/04/2019 | 15/04/2019 | ASM-Regular Books | ||||||
Acharya School of Management | Acharya School of Management | 15/04/2019 | 0.00 | 658.8 KOT | ASM-R3913 | 15/04/2019 | 15/04/2019 | ASM-Regular Books | ||||||
Acharya School of Management | Acharya School of Management | 15/04/2019 | 0.00 | 658.8 KOT | ASM-R3914 | 15/04/2019 | 15/04/2019 | ASM-Regular Books | ||||||
Acharya School of Management | Acharya School of Management | 15/04/2019 | 0.00 | 658.8 KOT | ASM-R3916 | 15/04/2019 | 15/04/2019 | ASM-Regular Books | ||||||
Acharya School of Management | Acharya School of Management | 15/04/2019 | 0.00 | 658.8 KOT | ASM-R3921 | 15/04/2019 | 15/04/2019 | ASM-Regular Books | ||||||
Acharya School of Management | Acharya School of Management | 15/04/2019 | 0.00 | 658.8 KOT | ASM-R3915 | 15/04/2019 | 15/04/2019 | ASM-Regular Books | ||||||
Acharya School of Management | Acharya School of Management | 15/04/2019 | 0.00 | 658.8 KOT | ASM-R3919 | 15/04/2019 | 15/04/2019 | ASM-Regular Books | ||||||
Acharya School of Management | Acharya School of Management | 15/04/2019 | 0.00 | 658.8 KOT | ASM-R3917 | 15/04/2019 | 15/04/2019 | ASM-Regular Books | ||||||
Acharya School of Management | Acharya School of Management | 15/04/2019 | 0.00 | 658.8 KOT | ASM-R3918 | 15/04/2019 | 15/04/2019 | ASM-Regular Books | ||||||
Acharya School of Management | Acharya School of Management | 15/04/2019 | 0.00 | 658.8 KOT | ASM-R3922 | 15/04/2019 | 15/04/2019 | ASM-Regular Books |