Advertising and Promotion (Record no. 186350)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00560nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 171226s2014xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-25-902685-0 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| International Standard Serial Number | |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BELCH, GEORGE., BELCH, MICHAEL A AND PURANI, KEYOOR |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion |
| Remainder of title | An Integrated Marketing Communications Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | McGraw Hill Education ( India) Private Limited |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliii+1016p |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | |
| Volume/sequential designation | |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Advertising,and,Promotion,Advertising Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising Marketing |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 29 |
| b | |
| c | |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| AIT-MBA | Acharya Institute of Technology | Acharya Institute of Technology | 09/12/2014 | Sabarimalaian Book Distributors | 625.00 | 1 | 659.41 BEL | AIT-MBR6733 | 14/10/2024 | 16/04/2024 | 16/04/2024 | 13/01/2018 | AIT-MBA Regular Books |