Advertising Management (Record no. 186372)
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000 -LEADER | |
---|---|
fixed length control field | 00485nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 171226s2013xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-81-7758-850-7 |
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
International Standard Serial Number | |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | BATRA, RAJEEV., MYERS, JOHN G AND AAKER, DAVID A |
245 ## - TITLE STATEMENT | |
Title | Advertising Management |
Remainder of title | |
250 ## - EDITION STATEMENT | |
Edition statement | 5TH |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | Dorling Kindersley (India) PVT. Ltd., |
Date of publication, distribution, etc. | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 768P |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | |
Volume/sequential designation | |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Advertising,Management,Advertising Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising Marketing |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 29 |
b | |
c |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
AIT-MBA | Acharya Institute of Technology | Acharya Institute of Technology | 09/12/2014 | Sabarimalaian Book Distributors | 599.00 | 1 | 659.1 BAT | AIT-MBR6755 | 02/06/2020 | 03/02/2020 | 13/01/2018 | AIT-MBA Regular Books |