Advertising and Promotion (Record no. 186442)
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000 -LEADER | |
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fixed length control field | 00560nam a2200169Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 171226s2014xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-1-25-902685-0 |
022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
International Standard Serial Number | |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | BELCH, GEORGE., BELCH, MICHAEL A AND PURANI, KEYOOR |
245 ## - TITLE STATEMENT | |
Title | Advertising and Promotion |
Remainder of title | An Integrated Marketing Communications Perspective |
250 ## - EDITION STATEMENT | |
Edition statement | 9TH |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New Delhi |
Name of publisher, distributor, etc. | McGraw Hill Education ( India) Private Limited |
Date of publication, distribution, etc. | 2014 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xliii+1016p |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
Title | |
Volume/sequential designation | |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Advertising,and,Promotion,Advertising Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising Marketing |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 29 |
b | |
c |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
AIT-MBA | Acharya Institute of Technology | Acharya Institute of Technology | 09/12/2014 | Sabarimalaian Book Distributors | 625.00 | 1 | 659.41 BEL | AIT-MBR6825 | 12/06/2019 | 16/04/2019 | 13/01/2018 | AIT-MBA Regular Books |