Consumer behaviour : Building marketing strategy (Record no. 262479)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00440nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180905s2014 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 HAW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour : Building marketing strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | McGraw Hill Education (India) Private Limited, 2014 |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv+776 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | Ordered Price: 750; Discount: 15; Department: Commerce; Budget Id: |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acharya Institute of Graduate Studies | Acharya Institute of Graduate Studies | 14/03/2015 | Sapna Book House (P) Ltd. | 637.50 | 658.8342 HAW | AIG-PGR2181 | 07/09/2018 | 07/09/2018 | AIGS-PG Books |