Marketing management (Record no. 360970)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00704nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181016s2016 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, Philip;KELLER, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida |
| Name of publisher, distributor, etc. | Pearson Education Ltd |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi,866 |
| 365 ## - TRADE PRICE | |
| Price amount | 959 |
| Currency code | Rs. |
| 500 ## - GENERAL NOTE | |
| General note | building strong brands ; communication ; creating value ; customers ; digital ; excellence ; global markets ; insight ; management ; markeeting research ; Marketing ; mass ; memo ; retailing ; social media ; wholesaling |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management(658.8) |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 20.00 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| b | B-Pharmacy |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pharmaceut | Acharya & BM Reddy College of Pharmacy | Acharya & BM Reddy College of Pharmacy | 31/03/2018 | Ahuja Book Company Pvt. Ltd | 959.00 | 658.8 KOT | ACP-R12337 | 16/10/2018 | 767.20 | 16/10/2018 | ACP-Regular Books |