Advertising and Promotion (Record no. 387665)
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000 -LEADER | |
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fixed length control field | 00421nam a2200145Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220404s2013 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-1-25-902685-0 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | BELCH, GEORGE E., BELCH, MICHAEL A AND PURANI, KEYOOR |
245 ## - TITLE STATEMENT | |
Title | Advertising and Promotion |
250 ## - EDITION STATEMENT | |
Edition statement | 9th |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Delhi |
Name of publisher, distributor, etc. | McGraw Hill Education (India) Private Limited |
Date of publication, distribution, etc. | 2013 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xliii+1016P |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Acharya Institute of Graduate Studies | Acharya Institute of Graduate Studies | 04/04/2022 | 625.00 | 659.1 | AIG-MBA702 | 04/04/2022 | 04/04/2022 | AIGS-MBA Books |