Global marketing management
Material type: TextSeries: ; Publication details: New Delhi Prentice Hall of India Private Ltd 2001Edition: 5Description: 800ISBN:- 81-203-0959-6
Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
AIT-MBA Regular Books | Acharya Institute of Technology | Acharya Institute of Technology | AIT-MBA | 658.848 (Browse shelf(Opens below)) | Available | AIT-MBR72 |
overview, global marketing environment,analyzing and targeting global market opportunities, global marketing strategy, creating and managing global marketing programs
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