Advertising Management
Material type: TextSeries: ; Publication details: New Delhi Pearson Education Asia 2003Edition: 5Description: 754ISBN:- 81-7808-735-9
Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
AIT-MBA Regular Books | Acharya Institute of Technology | Acharya Institute of Technology | AIT-MBA | 659.1 BAT (Browse shelf(Opens below)) | Available | AIT-MBR1059 |
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advertising, planning, decision making,objective setting, market positioning,message strategy,message tactics,media strategy,broader environment
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