Advertising and Promotion
Material type: TextSeries: ; Publication details: New Delhi Tata Mcgraw hill LTd 2003Edition: 1Description: 779ISBN:- 0-07-058194-0
Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
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AIT-MBA Regular Books | Acharya Institute of Technology | Acharya Institute of Technology | AIT-MBA | 659.41 BEL (Browse shelf(Opens below)) | Available | AIT-MBR1291 |
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integrated marketing program situation analysis, analyzing the communication process, objectives and budgeting, developing,monitoring, evaluation, control
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