Advertising : Principles and Practice
Material type: TextSeries: ; Publication details: New Delhi Prentice Hall of India Private Ltd 2000Edition: 5Description: 650ISBN:- 81-203-2127-8
Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
AIT-MBA Regular Books | Acharya Institute of Technology | Acharya Institute of Technology | AIT-MBA | 659.1 (Browse shelf(Opens below)) | Available | AIT-MBR1323 |
background, planning, strategy, media, creative advertising, integrating marketing communication elements
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