Advertising and Promotion
Material type: TextSeries: ; Publication details: New Delhi Tata Mcgraw hill LTd 2004Edition: 6Description: 703ISBN:- 0-07-058194-0
Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
AIT-MBA Regular Books | Acharya Institute of Technology | Acharya Institute of Technology | AIT-MBA | 659.41 BEL (Browse shelf(Opens below)) | Available | AIT-MBR2576 |
integrated marketing program situation analysis, analyzing the communication process, objectives and budgeting, developing,monitoring, evaluation, control
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