Services marketing Integrating customer focus across the firm
Material type: TextSeries: ; Publication details: New Delhi Tata McGraw-Hill Ltd 2009Edition: 4Description: 743ISBN:- 978-0-07-066007-6
Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
AIT-MBA Regular Books | Acharya Institute of Technology | Acharya Institute of Technology | AIT-MBA | 658.8 (Browse shelf(Opens below)) | Available | AIT-MBR4785 |
focus on customer,understanding requirements, aligning service design and standards, delivering and performing service, managing service promises
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