Advertising - An IMC Perspective
Material type: TextSeries: ; Publication details: New Delhi Excel Books Pvt Ltd 2010Edition: 2Description: 458ISBN:- 978-81-7446-835-2
Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
AIT-MBA Regular Books | Acharya Institute of Technology | Acharya Institute of Technology | AIT-MBA | 659.41 MUR (Browse shelf(Opens below)) | Available | AIT-MBR4846 |
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659.41 BEL Advertising and Promotion | 659.41 BEL Advertising and Promotion | 659.41 MUR Advertising an IMC Perspective | 659.41 MUR Advertising - An IMC Perspective | 659.41 MUR Advertising an IMC Perspective | 659.41 MUR Advertising an IMC Perspective | 659.41 MUR Advertising an IMC Perspective |
role, advertising agencies,communication process, source,message and channel factor,media planning,sales promotion
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