Consumer behavior Text and cases
Material type: TextSeries: ; Publication details: New Delhi Excel Books Pvt Ltd 2010Edition: 2Description: 546ISBN:- 978-81-7446-644-0
Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
AIT-MBA Regular Books | Acharya Institute of Technology | Acharya Institute of Technology | AIT-MBA | 658.8342 (Browse shelf(Opens below)) | Available | AIT-MBR5944 |
origin, strategic applications, consumer as individual,consumer in social and cultural settings,consumer decision making process
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