Rud, Oliva Parr <br/><br/>
Data Mining  Modeling Data for Marketing Risk and CRM 

 - New Delhi  Wiley Dreamtech India Pvt Ltd  2003 
 - 365 
<br/><br/><label>ISBN: </label>81-265-0441-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data Mining