Lee, Monle, ,Johnson, Carla <br/><br/>
Principles of advertising - A globalperspective   

 - 1 
 - New Delhi  Viva Books Pvt Ltd  2003 
 - 355 
 -   .
<br/><br/>  
<br/><br/><label>ISBN: </label>
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing