Lee, Monle,Johnson, Carla <br/><br/>
Principles of advertising - A global perspective   

 - 1 
 - New Delhi  Viva Books Pvt Ltd  2003 
 - 355 
 -   .
<br/><br/> economy, society and technology of advertising environment, legal and political forces,avertising business and agencies, market segmentation, target marketing,product positioning, consumer behavior,planning process 
<br/><br/><label>ISBN: </label>81-7649-400-3 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing