TY  - BOOK
AU  - Lee, Monle,Johnson, Carla
TI  - Principles of advertising - A global perspective
SN  - 81-7649-400-3
PY  - 2003///
CY  - New Delhi
PB  - Viva Books Pvt Ltd
KW  - Marketing
N2  - economy, society and technology of advertising environment, legal and political forces,avertising business and agencies, market segmentation, target marketing,product positioning, consumer behavior,planning process
ER  -