Thompson, Arthur A , Strickland III, A.J, Gamble, John. E & Jain, Arun K <br/><br/>
Crafting and executing strategy   

 - 14 
 - New Delhi  Tata Mcgraw hill LTd  2006 
 - 650 
 -   .
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<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing