TY  - BOOK
AU  - Kotler, Philip, Keller, Kevin Lane
TI  - A framework for marketing management
SN  - 978-81-317-1671-7
PY  - 2010///
CY  - New Delhi
PB  - Pearson education asia
KW  - Marketing management
N2  - A,framework,for,marketing,management,Marketing management
ER  -