TY  - BOOK
AU  - BELCH, GEORGE., BELCH, MICHAEL A AND PURANI, KEYOOR
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 978-1-25-902685-0
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education ( India) Private Limited
KW  - Advertising Marketing
N2  - Advertising,and,Promotion,Advertising Marketing
ER  -