MURTHY, S N AND BHOJANNA, U <br/><br/>
Advertising an IMC Perspective   

 - 2ND 
 - New Delhi  EXCEL BOOKS  2010 
 - XIV+458P 
 -   .
<br/><br/> Advertising,an,IMC,Perspective,Advertising Marketing 
<br/><br/><label>ISBN: </label>978-81-7446-835-2 
<br/><br/><label>ISSN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing