TY  - BOOK
AU  - MURTHY, S N AND BHOJANNA, U
TI  - Advertising an IMC Perspective
SN  - 978-81-7446-835-2
PY  - 2010///
CY  - New Delhi
PB  - EXCEL BOOKS
KW  - Advertising Marketing
N2  - Advertising,an,IMC,Perspective,Advertising Marketing
ER  -