TY  - BOOK
AU  - KOTLER, PHILIP., KOSHY, ABRAHAM., KELLER, KEVIN LANE AND JHA, MITHILESHWAR
TI  - Marketing management: A south Asian perspective
PY  - 2012///
CY  - New Delhi
PB  - Pearson Education Asia
KW  - Marketing Management
N2  - Marketing,management,Marketing Management
ER  -