Kotler, Philp. <br/><br/>
Marketing Management:  A South Asian Perspective 

 - 13th ed. 
 - New Delhi  Pearson  2011 
 - xlvii, 647P.+Index 
<br/><br/><label>ISBN: </label>9788131716830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT