TY  - BOOK
AU  - Kotler, Philp.
AU  - Koshy, Abraham. 
AU  - Keller, Kevin Lane. 
AU  - Jha, Mithileshwar
TI  - Marketing Management: A South Asian Perspective
SN  - 9788131716830
U1  - 658.8 KOT 23
PY  - 2011///
CY  - New Delhi
PB  - Pearson
KW  - Marketing Management
ER  -