KELLER, KEVIN LANE., PARAMESWARAN, M G AND JACOB, ISACC
Strategic Brand Management Building, Measuring, and Managing Brand Equity
- 3rd
- Delhi Dorling Kindersley (India) Pvt. Ltd. 2011
- xxiii+695P
- .
Strategic,Brand,Management,Strategic Brand Management
978-81-317-5689-8
Strategic Brand Management