TY  - BOOK
AU  - Kotler, Philip
AU  -  Jha, Mithileshwar
AU  -  Keller, Kevin Lane
AU  -  Koshy, Abraham
TI  - Marketing Management: A South Asian Perspective
SN  - 798-81-317-1683-0
PY  - 2009///
CY  - Delhi
PB  - Pearson Education
ER  -