TY  - BOOK
AU  - Belch, George E
AU  -  Belch, Michael A
AU  -  Purani, Keyoor
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 978-0-07-014496-5
PY  - 2007///
CY  - New Delhi
PB  - Tata McGraw-Hill Education Private Limited
ER  -