TY  - BOOK
AU  - KOTLER, Philip;ARMSTRONG, Gary
TI  - Principles of marketing
SN  - 9788120323490
U1  - 615.068 8 KOT 
PY  - 2004///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  - Pharmaceutical marketing(615.106 88)
N1  - marketing ; Principles
ER  -