KOTLER, Philip;KELLER, Kevin Lane Marketing management - 15th - Noida Pearson Education Ltd 2016 - xxvi,866 building strong brands ; communication ; creating value ; customers ; digital ; excellence ; global markets ; insight ; management ; markeeting research ; Marketing ; mass ; memo ; retailing ; social media ; wholesaling ISBN: 9789332557185 Subjects--Topical Terms: Marketing management(658.8) Dewey Class. No.: 658.8 KOT