TY  - BOOK
AU  - WALKER, ORVILLE C;MULLINS, John W
TI  - Marketing strategy:A decision-focused approach: :A decision-focused approach
SN  - 9789339205263
U1  - 658.8 KOT 
PY  - 2017///
CY  - Chennai
PB  - Mc Graw Hill Education (india) Pvt Ltd
KW  - Marketing management(658.8)
N1  - :A ; analysis ; approach ; brand ; business strategies ; decision-focused ; Marketing ; new economy ; positioning ; strategy:A
ER  -