WALKER, ORVILLE C;MULLINS, John W <br/><br/>
Marketing strategy:A decision-focused approach  :A decision-focused approach 

 - 7th 
 - Chennai  Mc Graw Hill Education (india) Pvt Ltd  2017 
 - xv,352 
<br/><br/> :A ; analysis ; approach ; brand ; business strategies ; decision-focused ; Marketing ; new economy ; positioning ; strategy:A 
<br/><br/><label>ISBN: </label>9789339205263 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management(658.8)
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT