TY  - BOOK
AU  - Porter,Michael E.
TI  - Competitive strategy: techniques for analyzing industries and competitors / by
SN  - 9780743260886
U1  - 658 21
PY  - 1998///, 2004
CY  - New York
PB  - Free Press
KW  - Competition
KW  - Industrial management
KW  - Management
KW  - Strategic planning
N1  - Originally published: New York : Free Press, c1980; Includes bibliographical references (p. 383-387) and index
N2  - 	
In this pathbreaking book, Michael E. Porter unravels the rules that govern competition and turns them into powerful analytical tools to help management interpret market signals and forecast the direction of industry development
ER  -