Appannaiah,  <br/><br/>
Marketing management : 

 - Mumbai :  Himalaya publishing house ,  2012. 
 - vii,268p. ;  18 cm. 
<br/><br/><label>ISBN: </label>9789350516065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management <br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8