Hawkins, Del. I.
Consumer Behavior : Building Marketing Strategy /
Del. I. Hawkins ; David. L. Mothersbaugh ; Amit, Mookerjee
- 11th ed.
- New Delhi : Tata McGraw Hill Education Pvt. Ltd. 2010
- xxix, 866p. ; 24 cm
Includes Index
9780070682160
Consumer Behavior Marketing Strategy Demographics Motivation Personality Consumer Decision