TY  - BOOK
AU  - Appannaiah, H.R. ,
TI  - Retail management: As per new CBCS syllabus for 6th sem BBA for Bangalore university 
SN  - 9789352022069
PY  - 2018///
CY  - Mumbai
PB  - Himalaya publishing house
KW  - Retail management
KW  - Consumer behaviour
KW  - Retail marketing mix
KW  - Impact of IT retailing
ER  -