| 000 | 00557nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 171226s2001xxu||||| |||| 00| 0 eng d | ||
| 020 | _a81-203-0959-6 | ||
| 022 | _a | ||
| 100 | _aKeegan, Warren. J | ||
| 245 |
_aGlobal marketing management _b |
||
| 250 | _a5 | ||
| 260 |
_aNew Delhi _bPrentice Hall of India Private Ltd _c2001 |
||
| 300 | _a800 | ||
| 440 |
_a _v |
||
| 520 | _aoverview, global marketing environment,analyzing and targeting global market opportunities, global marketing strategy, creating and managing global marketing programs | ||
| 650 | _aMarketing | ||
| 906 |
_a _b _c |
||
| 999 |
_c179689 _d179689 |
||