000 00426nam a2200169Ia 4500
008 171226s2004xxu||||| |||| 00| 0 eng d
020 _a
022 _a
100 _aClow, Kenneth E ,Black, Donald
245 _aIntegrated advertising, promotion and marketing communications
_b
250 _a2
260 _aNew Delhi
_bPrentice Hall of India Private Ltd
_c2004
300 _a538
440 _a
_v
520 _a
650 _aMarketing
906 _a
_b
_c
999 _c180835
_d180835