| 000 | 00560nam a2200169Ia 4500 | ||
|---|---|---|---|
| 008 | 171226s2014xxu||||| |||| 00| 0 eng d | ||
| 020 | _a978-1-25-902685-0 | ||
| 022 | _a | ||
| 100 | _aBELCH, GEORGE., BELCH, MICHAEL A AND PURANI, KEYOOR | ||
| 245 |
_aAdvertising and Promotion _bAn Integrated Marketing Communications Perspective |
||
| 250 | _a9TH | ||
| 260 |
_aNew Delhi _bMcGraw Hill Education ( India) Private Limited _c2014 |
||
| 300 | _axliii+1016p | ||
| 440 |
_a _v |
||
| 520 | _aAdvertising,and,Promotion,Advertising Marketing | ||
| 650 | _aAdvertising Marketing | ||
| 906 |
_a29 _b _c |
||
| 999 |
_c186352 _d186352 |
||